Bluum is $24.95 a month and it is for children newborn to 3 years. Each month, children of the same age, get the same themed box. For example. this month, my 22 month old son got Potty Time. All 22 month old will get the Potty Time box, but each box can be different from child to child. Even thought bluum has a different way to curating boxes, I am generally happy with my box. This month, my son got “Potty Time”. My son is no where near read for potty training, so I was curious on what was inside.